S O M E  I N F O R M A T I O N . . .

We hope that clears a lot of questions you had. We encourage you to get in touch with us to find out more.

F . A . Q .

What Is The Difference Between Organic Marketing And Paid Marketing?

1. Organic marketing is unpaid marketing/advertising. It typically takes longer, but builds trust and the brand the best. 2. Paid marketing is where you pay for your message to be shared. Grows a larger audience, but not full trust. Get in touch with us to find out more.

What Is The Difference Between Traditional Marketing And Digital Marketing?

1. Digital marketing is any marketing that takes place online or on a device. Phones, computers, screens, digital billboards and everything on the internet. 2. Traditional marketing is anything tangible or common ways of advertising before the internet showed up. Newspapers, commercials, anything print related or physically being somewhere to market/advertise. Get in touch with us to find out more.

What Is The Difference Between Marketing And Advertising?

Marketing is the over arching department of which advertising falls under like many other principles. Marketing is something a company does and advertising is one of the tools of marketing, along with PR, marketing strategies, case studies, market research, sales, promotion and many more. To unpack it further to get a better idea of where marketing fits into place and what it entales think of it like this. BUSINESS: Employees, finance, contracts, training, HR, projections MARKETING: Sales, advertising, media buying and planning, PR, pricing, promotions, products, product design, branding, anything social media related, sales training, events and event planning, etc... Obviously there is some grey area between business and marketing such as pricing as mentioned above. However, pricing descisions are generally made as a marketing tool. Get in touch with us to find out more.

What Does SEO Mean? And How Does It Work?

SEO stands for Search Engine Optomization. The way it works is by using keywords on a website and links to get it seen by more people when they search something that might be related to what your business is about. In it's simplist form it's like using hashtags on Instagram and then posting links to your IG everywhere, but more complicated and 1000 times bigger. Get in touch with us to find out more.

What Does SEM Mean? And How Does It Work?

SEM stands for Search Engine Marketing. Think of sponsored search results and google ads. Now also think of everytime you clicked on something or searched for something and you started seeing ads for it all the time. That is how SEM works, by marketing products on search engines and search results. Get in touch with us to find out more.

What is Hot, Warm and Cold Traffic?

Hot traffic are your brands fans or loyalists. People that love what you do or produce and will always buy or participate in what you're doing. Warm traffic is your total brands reach. They include your hot traffic but, within your warm traffic is a percentage people who are 50/50 on what you're selling but generally like your brand. Cold traffic is all the people out of your brands scope. If the market is 100% then your cold traffic is generally 70%+ your warm traffic is 30% and within your warm traffic is a percentage of hot traffic, which may be 10-50%. For example let's say there are 100 people in your market, just easy numbers. I would hope your market has well over 100 people. Anyway there is 100 people. 70 of those people are outside your brands current reach. 30 people are within your brands reach. 5-15 people of those 30 will always buy what you sell. Get in touch with us to find out more.

© 2019 by Roark Marketing

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Our sole mission is...

To help develop the next great brand or individual.