WHAT IS MARKETING?
THE RULES OF MARKETING ARE SIMPLE.
1. Appear in more places than your competitors, and
2. Look better than your competitors in all the places that you appear.
H E L L O
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WHAT IS BRAND IDENTITY?
AND WHY DOES IT MATTER?
Think of it this way. What do you think of when you see the iconic Apple logo? You probably imagine a clean, and simplistic design, cutting-edge technology, and most importantly, you get a feeling. A feeling of luxury, a feeling of high-tech, and a feeling of reliability. That's what brand identity is. It is the cohesive story - and look - that your brand displays in every place that it appears. In our day-to-day life, we dress in certain ways to put out specific messages about who we are to the rest of the world, and we typically like to make a good impression.
The same should go for your brand.
YOUR "WHAT" VS YOUR "WHY"
BRING PURPOSE TO YOUR BUSINESS.
Your "what" is your product or service - it's what you offer, or sell.
Your "why" is the purpose behind the business - it's what you believe.
Here is how knowing your "why" can set you ahead. Consumers are more likely to purchase a product or service if they feel their beliefs align with the company behind it. Most of this happens subconsciously through simple things like packaging, logos, and other branding materials - and it often happens in a very small period of time (i.e. seconds).
Consumers today don't spend their hard-earned money on things. They spend it on ideas.
Roark Marketing is a growth agency, meaning we focus on providing services that help grow your business and expand your market. We offer Marketing and Advertising solutions for your campaigns both online and offline. However, we also offer other business services such as HR and web design. Learn More